At Praanroot, a brand of Anushrita Herbal Marketing Pvt.Ltd, we value your trust and are committed to protecting your privacy and the confidentiality of your personal data. This Privacy Policy outlines how we collect, use, disclose, store, and protect your information in accordance with applicable Indian laws.

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1. Legal Framework

This Privacy Policy complies with the following:

• The Information Technology Act, 2000, specifically Sections 43A and 72A

• The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011

• Digital Personal Data Protection Act, 2023 (DPDP Act) — principles of consent, purpose limitation, data minimization, and user rights

• Other applicable Indian data protection regulations

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2. Information We Collect

We may collect the following types of personal and sensitive data:

Personal Information:

• Full Name, Email Address, Phone Number

• Address (billing/shipping)

• IP Address, Device Information, Location (if enabled)

• Payment details (via secure third-party processors)

Sensitive Personal Data or Information (SPDI):

• Health-related information submitted during consultation

• Gender and age (when relevant to services)

• Any medical history or conditions voluntarily provided

Note: We do not knowingly collect data from children under the age of 18 without parental consent.

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3. Purpose of Data Collection

We collect data for the following lawful purposes:

• To process and deliver your orders

• To provide personalized healthcare suggestions or consultations

• For communication regarding purchases, support, or services

• To comply with legal or regulatory obligations

• To improve our website performance and user experience

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4. Lawful Basis for Processing

We process your data based on:

• Your explicit consent (for consultations and marketing)

• Contractual necessity (for order fulfillment)

• Legal obligations

• Our legitimate business interest (site improvement, fraud detection)

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5. Consent and User Rights

You have the right to:

• Access the data we hold about you

• Correct inaccuracies in your data

• Withdraw consent at any time

• Request deletion of your personal data (subject to legal retention requirements)

• Opt-out of marketing communications

To exercise these rights, contact us at support@praanroot.com. We will respond within 7 working days as per SPDI Rules.

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6. Sharing and Disclosure

We do not sell or rent your data. We may share it only with:

• Trusted third parties (e.g., delivery partners, payment gateways, hosting providers)

• Government or law enforcement agencies where required by applicable law

• Healthcare consultants under confidentiality (only with your consent)

All third-party processors follow reasonable security and privacy standards.

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7. Data Retention and Deletion

We retain personal data only as long as:

• Required to provide our services

• Required by law (e.g., accounting, taxation)

• Until you request deletion (subject to exceptions)

After expiry of purpose or legal need, your data is permanently erased using secure deletion methods.

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8. Data Security Measures

We maintain reasonable security practices, including:

• SSL encryption for data transmission

• Secure servers and firewalls

• Role-based access control

• Regular audits and risk assessments

In case of a data breach, we will notify affected individuals and authorities as mandated under the IT Act and DPDP Act.

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9. Cookies and Tracking

Our website uses cookies to enhance functionality and analyze usage. You may control cookie settings via your browser. Certain services may not function properly without cookies.

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10. International Data Transfer

As of now, we do not transfer your data outside India. If done in the future, it will be in accordance with applicable Indian laws and international safeguards.

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11. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via email or website notice. Continued use of our services after changes implies your acceptance.

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12. Contact Us

For any concerns, queries, or requests related to your privacy:

Email: support@praanroot.com

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